Masters in Business

David McRaney on the Science Behind Persuasion

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Sep 30, 2022
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INSIGHT

Argument Production vs Evaluation

  • Humans produce arguments lazily and biasedly, then rely on group evaluation for accuracy.
  • This adaptive interaction evolved to overcome individual cognitive limitations in group reasoning.
INSIGHT

Origins of "You Are Not So Smart"

  • The "You Are Not So Smart" blog and book captured many cognitive biases and errors we all share.
  • Going viral helped McRaney build an audience and launch a successful book series.
INSIGHT

Unreliable Narrative Self

  • Memories can drastically change over time, leading people to distrust their own recorded recollections.
  • Our unreliable narrative self is adaptive but can distort past events significantly.
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