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David McRaney on the Science Behind Persuasion

Masters in Business

00:00

Why Do Humans Argue?

Why do humans argue? And why is that really a social dynamic that we all evolve to do? I, you know, this is one of my favorite things that changed the way I see the world in researching the book. There is some specific evolutionary or adaptive issues that come up. The argumentation process is how we get through the trust bottleneck created by epistemic vigilance.

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