David McRaney on the Science Behind Persuasion
Masters in Business
00:00
Catharsis and the Extinction Burst
Extinction burst is when you have a behavior that has been enforced many, many times. Right at the moment before it fully extinguishes, you will have a little hissy fit. That could either be the moment you go back to smoking or... The relapse or the moment you finish. It depends on how you deal with your extinction burst. And last question on you are not so smart.
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