David McRaney on the Science Behind Persuasion
Masters in Business
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Is There a Problem You Don't Know About?
"Hidden worlds are it for me. I grew up in a trailer in the woods in the Deep South as an only child," he says. "I want more of those things I didn't know I Didn't Know" is his latest book. He wants to reveal blind spots, unknown unknowns that we're all clearly clueless about.
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