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David McRaney on the Science Behind Persuasion

Masters in Business

00:00

The Challenger Study

Robert Burton did an experiment after the Challenger incident. When he showed people that their memory was absolutely not what they thought it was, their first reaction was to say, you're tricking me. It says that a whole lot of what you believe is the story of your life is one of those things that if you had a perfect diary or someone who could challenge you, it wasn't exactly the way you think it was. That seems so similar to something called anisagnosia.

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