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David McRaney on the Science Behind Persuasion

Masters in Business

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The Science Journalist's Interview With David McRaney

David McRaney is a science journalist and author. His new book, How Minds Change, explores how people change their minds. He's met with anti-vaxxers to those who have left the Westboro Baptist Church. "I found this conversation really to be tremendous and fascinating," he says.

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