David McRaney on the Science Behind Persuasion
Masters in Business
00:00
You Are Not So Smart
"You are not so smart" is about 46 ways you're deluding yourself. The book was inspired by an argument with two friends over the PlayStation 3 or Xbox 360. "I couldn't get over like why would I get mad about this? It's just a box of wires and... I like that," he says.
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