David McRaney on the Science Behind Persuasion
Masters in Business
00:00
How to Build an Audience Without Anyone's Permission
"No one's unreachable. No one's unpersuatable," says author of "Psychology for Dummies" John Jeremiah Sullivan, Charlie Laduff and Michael Perry are among his favorite authors. What advice would you give to a recent college grad who is interested in journalism or psychology? Email the people that you admire and then make content out of those emails and give it away for free until you have an audience.
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