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David McRaney on the Science Behind Persuasion

Masters in Business

00:00

You Are Not So Smart

I'm the OG when it comes to blogging. I started a blog called "You Are Not So Smart" about all the cognitive biases and fallacies and heuristics that I really enjoyed. The halfway home for HIV positive men, for homeless people in the Deep South was a real turning point for me. That was a really interesting way to break that story into the public consciousness of "No, there's a problem here."

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