David McRaney on the Science Behind Persuasion
Masters in Business
00:00
The Market Hates Uncertainty
Do we ever really know things or do we just have a feeling of knowing? Is it an unanswerable question, thankfully? You don't know? No, no, I feel like I know. That's... Here's what's important to know about this. Certain needs an emotion. There's no dividing emotion from cognition. And certainty is one of those things that lets you bridge the two.
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