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David McRaney on the Science Behind Persuasion

Masters in Business

00:00

I Want Grilled Cheese Sandwiches

On the internet, most of the platforms we use today, it's saying, I want grilled cheese sandwiches. So everyone who agrees with that position is already like, yeah, that's what I want to. They get pulled off into a community of people who want this. And then a whole new set of psychological mechanisms is going to play,. which is all about being a social primate and being a community.

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