
David McRaney on the Science Behind Persuasion
Masters in Business
00:00
All Culture Is 12 Angry Men at Scale
Social media is a great tool for giving voice to people who haven't been part of the conversation in a long time. But if we wanted to do the deliberation thing, the argumentation thing that moves things around, it's not so great at that yet. And the question is, will it ever be? So you mentioned 12 Angry Men, there's a great line in your book, "All Culture is 12 Angry Men at Scale" It plays well off what we were just discussing.
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