
David McRaney on the Science Behind Persuasion
Masters in Business
00:00
How to Build an Airplane
The techniques I learned about in the book, uh, we're in the writing of this book. I met many different organizations, the deep canvassers, street epistemology, people who work in motivational interviewing and therapeutic practices. And what really astounded me was when I would bring the stuff that I was witnessing to scientists or experts, they, there was this underlying literature that made sense but none of these groups had ever heard of this literature for the most part.
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