Masters in Business cover image

David McRaney on the Science Behind Persuasion

Masters in Business

00:00

How to Build an Airplane

The techniques I learned about in the book, uh, we're in the writing of this book. I met many different organizations, the deep canvassers, street epistemology, people who work in motivational interviewing and therapeutic practices. And what really astounded me was when I would bring the stuff that I was witnessing to scientists or experts, they, there was this underlying literature that made sense but none of these groups had ever heard of this literature for the most part.

Play episode from 47:30
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app