David McRaney on the Science Behind Persuasion
Masters in Business
00:00
The Introspection Illusion
We are very good at coming up with these post hoc, ad hoc rationalizations and justifications for what we're doing. And those eventually become a narrative that we live by. We end up being an unreliable narrator in the story of our own lives. A lot of this is evolutionary baggage that we carry forward.
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