David McRaney on the Science Behind Persuasion
Masters in Business
00:00
Assimilation and Accommodation
There's a phrase which I was going to mention later, but I have to share it. "Appreciating disequilibrium" Is that how you ultimately get to a point where either somebody changes their perspective or something breaks? This is how we change our minds on everything. Everything is provisional until... We're totally not aware of it most of the time.
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