134 - High Efficiency Marketing

1

Introduction

00:00 • 4min

2

What Are Some of the Shifts in Marketing?

04:20 • 2min

3

How Do You Measure Cost Per Contact?

06:30 • 5min

4

What's the Difference Between Marketing and Outbound Sales?

11:34 • 2min

5

How to Measure Outbound Sales and Outbound Marketing

13:30 • 3min

6

The Way That People Discover and Purchase Products

16:04 • 2min

7

How to Measure Your Marketing Results and What You Can Do About It

18:13 • 3min

8

Attribution Data Goes Wrong

21:28 • 4min

9

How Much Do You Spend on Capturing Demand?

25:17 • 5min

10

How Much Are We Spending on Facebook?

30:28 • 3min

11

The Leed Metric Isn't Working, Is It?

33:54 • 2min

12

Do You Know if You Can't Qualify a Lead?

35:54 • 2min

13

Are You Generating Good Quality Leads?

38:23 • 3min

14

How Do You Know You're Doing Well?

41:03 • 2min

15

Are You Focusing on Impressions or Leads?

42:50 • 4min

16

What Quest Should You Be Asking the Samocaus?

46:29 • 2min

17

What Questions Should You Be Asking a New Revenue Officer?

48:40 • 2min

18

What Support Should a Good CFO Give to a CMO to Enabl Success?

50:34 • 5min

19

Influenced Revenue

55:29 • 2min

20

Power Marketing

57:53 • 1min

21

Are You Running Your Sale Cycle Better?

59:23 • 2min

22

How Long Will You Give Your Business Data?

01:01:25 • 3min

23

Is There a Better Way to Measure Marketing?

01:04:27 • 3min

134 - High Efficiency Marketing - CFO 4.0 Podcast