Influenced Revenue

If your overall pipe line is going and more is being driven in your spending the same amount of money, they're doing something right. Influenced revenue insenivizes marketers to do things that they can track, not things that work the best. I watch companies that spend ve hundred thousand dollars collecting 50 dollar weeds through third party content syndication and just push a bunch of garbage into their data system. They do it because they get 50 dollar weeds on autopilot. And so these are all the things that, if you look about the problems with the measurement, and the measurement creates the behaviours that i just talked about,. People succumbing to the measurement, as opposed to thinking critically about