Power Marketing

For se pho, it's about folcusing on what is the end goal that you're looking for that marketing team to achieve. How do you measure it in a way that gives them the ability to do things that might not be naturally attributable? I'll give you a really easy example. When we go into companies, we start at sales, qualified opportunities, but as quickly as possible, based on their sale cycle leng flag, i'm going to close one deals. And that's how i want to get measured. Close one marketing source deals that come through a web site and ask to talk to a salser up. So i think that's the shelter, isn't it