134 - High Efficiency Marketing - CFO 4.0 Podcast
GTM Live
00:00
What Questions Should You Be Asking a New Revenue Officer?
Aronma: People that don't understand marketing deeply to do, because they don't know how to judge it. So what questions should you be asking a anew c m o or new revenue officer? Aronma: When i interview someone, it's not the first question that gives me the answer. It's when i ask five layers below the first question. And so i and i spend time inside of sales forcs, inside of ad platforms, inside of content, with people to evaluate how they think about things.
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