134 - High Efficiency Marketing - CFO 4.0 Podcast
GTM Live
00:00
The Leed Metric Isn't Working, Is It?
Lead metrick is being created at the top level, isn't it? We need the leed metric gets created by linked in. It insentivizes you to spend more money on linked in becas you have leads for forty dollars. That's a good cost per lead. And so with less leads, with no additional budget, just in howmar what marketing is doing, get 90 % less leads,. Get more qualified pipe line by a dramatic amount and sometimes 300%.
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