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134 - High Efficiency Marketing - CFO 4.0 Podcast

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How Much Do You Spend on Capturing Demand?

If you had a million dollars, the process of capturing demand is not that expensive. You just need to separate those leads from the junk that you need st rs to sort through. And then i would spend what i needed too on google search. Venture funded companye's one of the places where they waste the most money in marketing. We've gone into companies that spend 200 thousand dollars a month on gougle search ads and reduced that to 20 thousand dollars. Cause they waste a lot of money, because the google platform is built to help you waste money. It's really the truth. I think now, sir, if i just take back to a comment you made, which i thought

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