134 - High Efficiency Marketing - CFO 4.0 Podcast
GTM Live
00:00
Do You Know if You Can't Qualify a Lead?
Roxanne Jones: Ring activity is not necessarily a measure of success, isn't it? She says companies don't do that because there's a perceived efficiency around a lower cost employe. "You win more deals when you give high intent leads directly to reps," she says.
Play episode from 35:54
Transcript
