Is There a Better Way to Measure Marketing?

Marketing is an investment that will build your business dramatically faster than scaling sales head count, if you do it appropriately and well. And so i would really encourage, i don't see a lot of companies to think about marketing that way. We're in a period of time where a majority of the experience that a buyer experiences with you is not one to one through a sales rub. The things that they see on the inner net, the things that they hear from other people are what drives how people feel about you. It doesn't actually matter whether or not your product is actually better. It's whether or not the buyer perceives it to be better. Marketing can do that because products are