What Support Should a Good CFO Give to a CMO to Enabl Success?

Marketers should be able to put together a business case based on business results. A c m o, or any marketer, in my view, actually, anything from marketing manager up should be ableto do that. Ando you should be very cautious of doing that. It for a c f o, that's what a c m o should come to you and say when they ask for more money. Not everybody's busy. I need more p Should have a business cases based on business level results that clear a path to make your company grow more efficiently, grow faster, grow better.