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134 - High Efficiency Marketing - CFO 4.0 Podcast

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Are You Running Your Sale Cycle Better?

I don't believe that's how it works. A lot of marketers will say that. But when you look, everyone's data will show this. The inthe surrogate for intent of the buyer and the in the phermo graphic qualification is the number one factor to whether or not they close. Iv sent leads to reps that are on their first week that closhes deals, hundred thousand dollar deals in 14 days because the buyer was ready to buy. It didn't matter. All the sales rep job was to shepherd the cess,. rightno? You don't imagine ta enes, when you when you have people that are already convinced that they want to buy, sales is very easy.

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