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134 - High Efficiency Marketing - CFO 4.0 Podcast

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What Quest Should You Be Asking the Samocaus?

If you have the right c m o and you've put them in a position where they are set up to fail, then they will tell you or they will leave. If i was in that roll and a company told me that i need to get ten thousand m c ls every month or i'm going to get fired, i would leave that day. And so but when it comes down to it, i if a c f o's not pushing back on matricks that don't make sense any more, then you it's an easy signal that you got the wrong c m o. It's easy.

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