134 - High Efficiency Marketing - CFO 4.0 Podcast
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00:00
What Are Some of the Shifts in Marketing?
The traditional model is that, you know, the cost per m c l leadswat. What are the shifts that are changing that? And what what e some of the changes that you're seeing? The major shift that people need to understand is that over the past ten years, what's happened is that buyers have weigh more control over their process.
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