134 - High Efficiency Marketing - CFO 4.0 Podcast
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How Do You Measure Cost Per Contact?
The role of marketing is changed from being aative, a information gatfor contact acquisition, to full stack customer journey. So if you are not measuring on the number of contacts, what should be the focus in terms of measurement? The new method of measurement that i use right now is as one, we need to better define a lead is. And then after you change the metric, you can completely change your marketing approach. It's 50 % less expensive to do it this way and acquire customers cheaper.
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