Attribution Data Goes Wrong

The things that we do right now that are most effective, none of them get measured right. 90 % of our revenue gets attributed to organic search. We've built a majority of the early growth of our company was built on linked on organic posting. Every day companies don't do it because they can't measure it. And so i wish some people would take this information and think about marketing differently. It's the thing that you can change most easily. You're not going to be able to make your product the best in class overnight. But you can change your marketing and make a dramatic impact very quickly.