134 - High Efficiency Marketing - CFO 4.0 Podcast
GTM Live
00:00
How to Measure Your Marketing Results and What You Can Do About It
Executives have been trained by marketing technology vendors to measure certain things that those marketing technologies can measure. What i prefer is to go out and create demand a k. Talk to the 99 point nine % of the market that's not in a buying cycle right now, build brand,. educate them on the problems that they have that they may not be aware of.
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