134 - High Efficiency Marketing - CFO 4.0 Podcast
GTM Live
00:00
How Much Are We Spending on Facebook?
When i think about brand, it's very different than how you might think about it. It is not the colors of your website. It's communicating with your customers in a way that creates affinity to your company. And people take this google mind set and move it in to linked in, facebook, instigram, wherever else they can do it,. They collect leads that have no buying intent, and they churn through them with s t rns - getting very little revenue out.
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