100 - Your Obsession with Attribution is Ruining Your Marketing

1

Introduction

00:00 • 2min

2

Paid Social

01:52 • 2min

3

Are You Creating Demand?

04:02 • 2min

4

Are You Using Martek Vending Tools to Measure Marketing?

06:28 • 2min

5

The Only Way to Make a Meaningful Movement on Metrics That Matter

08:41 • 2min

6

Generational Change

10:59 • 3min

7

How Do You Transition From Ledgen to Demangen?

13:37 • 2min

8

Is There a Way to Move From Attribution to Attrition?

15:56 • 3min

9

How Much Does It Cost to Get a Qualified Opportunity at a Trade Show?

18:27 • 3min

10

How Much Does It Cost Us to Get an Squ O?

21:13 • 4min

11

Are You Getting Results From Your Alterat Plan?

25:14 • 4min

12

The Leading Indicators Are Going for Efficacy on Page Search

28:56 • 2min

13

Facebook Is Working. How Much Can You Spend?

31:04 • 2min

14

Is Facebook Better Than Facebook?

33:02 • 3min

15

A New Face to the D G L Podcast

36:18 • 2min

16

What Do You Want From Your Employees?

38:03 • 2min

17

Internal Employee Communications at a Large Company

39:58 • 3min

18

What's Going On?

42:44 • 3min

19

Is Your Audience Too Small?

46:13 • 2min

20

Ike Tat That Two Minute Consumption for Seven Cents

48:37 • 2min

21

Unpaid Social Ads

50:27 • 2min

22

How to Measure Direct Attribution in Google AdWords

52:07 • 5min

23

Facebook Ads

56:50 • 6min

24

How Do You Know if You're Doing It This Way?

01:02:35 • 2min

25

I've Been Thinking About This a Lot Lately.

01:05:02 • 2min

26

Is It a Good by or Not?

01:07:23 • 3min

27

Do You Sell to a Buyer?

01:10:27 • 3min

28

How to Target Better on Facebook

01:13:39 • 4min

29

Why It Takes Longer to Get More Customers Than You Want to Get

01:17:18 • 2min

30

The Delta of Time Between Recognizing a Customer, Understanding a Pains Point, and the Delta of Time

01:19:45 • 6min

31

Doas, Pull the Plug

01:25:40 • 5min

32

The Engagement of Every Single Post

01:30:59 • 3min

33

Is Rippling the Next Big Thing in Social Media?

01:33:40 • 2min

34

What Should I Do After a Sales Call?

01:35:53 • 2min

35

How Do You Generate Demand With a Small Budget?

01:38:20 • 3min

36

Why You Shouldn't Use Facebook?

01:41:18 • 3min

37

Are You Getting Quality Leads?

01:44:35 • 3min

38

I'm Not a Salesperson, but I Can't Let It Go.

01:47:49 • 4min

39

I'm Not a Salesforce Fan, but I Want to See What Your Data Is

01:52:13 • 3min

40

Totally, I've Never Seen Anything Like That Before.

01:55:16 • 2min

41

Social Proof

01:57:29 • 3min

100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18