100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
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How to Measure Direct Attribution in Google AdWords
If you need direct attribution, you are going to miss all that stuff. 60 to 80 % of demo conversions that that are attributed inside of lintoln and facebook ar view through conversions for cold, targeted audiences. You will never have that in a c r m. And like how i think it's more of just leaning into how people actually buy things. Mat hshow ma waim: How do we measure the quality of engagement with some of the posts that were advertising? Are they spending more than 30 seconds on the page? The trouble that i'm having is then connecting the dots to somebody in this group of 30 people, but they scrolled down the page 50% of the time
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