100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
GTM Live
00:00
Paid Social
The only thing that you can do in paid social is direct response, because c f o and even c m os force direct attribution on to marketers inside of paid social as if it's google. And so the reason that it fails is because you are trying to convert someone in an awareness channel that does not have buying intent. They were not there to do that, which is why they always loff, most likely before demo. But when you get when you force your marketers into direct response, or you actually, let me refrase it, when you force their marketers into a needing n you must run conversion base stuff. Those things aregon t be on mobile devices, and there is not
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