100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
GTM Live
00:00
How Do You Transition From Ledgen to Demangen?
The anonymous question was about how to transition from ledgen to demangen strategy. It asked: How do you influence a change like this in an organization? And how do you talk to exects to get them to get this point? There are a lot of questions around that, but i think that's really teeing up that second topic. Do you want me to read through the anonymous question that perfectly teas it up for you, or do you want to just jump in? Yes.
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