100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
GTM Live
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I've Been Thinking About This a Lot Lately.
Sally Kohn: I've been thinking about this more. We were brain storming on this one to day s i was riffing with somebody, and i think this would be a fascinating experiment. And so company has whatever they need to get a thousand m cels, which, by their definition, is somebody donwelnane book and might be able to somehow buy from them. Like if you just changed the definition of an m c l, you all those people wo get excluded. It stemmed because we were talking about ran's article a couple of weeks ago, where a person from whistia was running displayads. She said in order to tease out whether or not the display
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