100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
GTM Live
00:00
Are You Creating Demand?
In order for them to feel good about spending 75 k on linton, they need something that's tangible out of it. And so in order to go out and create demand, you must forego measurement. When you are creating demand, you recognize that these people do not have intent,. You are there to educate them, not convert them. But we really need to think about it. Companies, look atthi in a google des top world. It is 20 21 right? We are in a mobile first, social platform, content consumption world.
Play episode from 04:02
Transcript
