100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
GTM Live
00:00
The Delta of Time Between Recognizing a Customer, Understanding a Pains Point, and the Delta of Time
The delta of time between someone recognizing a, you know, understanding your product and then buying it. You need to educate a market. It is pretty surprising how little people actually know about their product. Some things aren't going to work for 30 companies in 12 months. And so some of the things that we do can expose strategic problems like that. Cause when you're giving the messaging all the right information, others don't get it.
Play episode from 01:19:45
Transcript
