100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
GTM Live
00:00
Is Facebook Better Than Facebook?
It is fascinating to me how many executives would rather do things that they can measure than things that work. I think it's fear based. It's why there's such homogeneous execution of marketing inside of b to be sas you see, nobody do anything different. There's no innovation in go to market. We had a lot of em, really good ones submitted in advance. Do you want to break for some questions? What ar you feeling? Em, and actually, em sam submitted one towards the beginning. R so am, i think it's partially fear based. Wel just like wrap this up.
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