100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
GTM Live
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Social Proof
There's brands that are really picking up on the idea of social proof. Semsc, did not see a single straight up brandad all the ads i saw, but ti was setabat. I want to go and get my customer that, based on our usage data, is the power er at this specific feature. And i don't care if they only have ten followers, because i want the asset, not necessarily the audience rites you have won.
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