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100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18

GTM Live

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What Should I Do After a Sales Call?

Chris Anderson: It is really easy to do sales when you do marketing. He says he and his co-hosts spend little time convincing people whether or not they're a good fit for their company. The rule of them that we typically follow is, like, how would we want to be treated in the process? And then what i'll say is, if you haven't heard from them and you want to follow up, make it easy for them to say, you know it, i've decided to go in another direction.

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