100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
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The Only Way to Make a Meaningful Movement on Metrics That Matter
There is no innovation inside of b to b companies, because they do not give things enough time to actually work. And the visible thing can only measure things that are on a des top computer. David had a good point. He said that it might take generational change in leadership for this to toreally. Is true. I erote close, close to the right answer an i words, is always david truly thoh,. The reason that we're like this is because the the generation of executives that run companies. It's no fault to them. They began their career in running companies in a beto b environment that was only sales.
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