100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
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Are You Using Martek Vending Tools to Measure Marketing?
i don't see companies moving on this any time soon. They are told by both marte venders and gartner, to measure marketing the way that the martek venders tools can measure it. And so honestly, i do not see this changing because of that. It's the reason why we don't use a lot of marte tools, because you don't need them. If you understand how to do marketing and you understand what's going on in each individual channel and you understand how people buy things, don't need attribution. I think this like what is going to have to happen for people to finally make this this shift.
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