
100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
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Are You Getting Quality Leads?
The advice here is, if you want to run funnel analysis, then you can run funnel analysis unlinked in and say, this is how much we spend, this is what we got out of it. And then see whether or not the executive thinks it's a good use of money. The feedback theyeare in oget i can never get hold of these people. So thereis some things i cannot do through marketting. We still have to have this discovery called to actually qualify them further. I've already changed the, you know, howt el is what wen cuellan was asking well for us but it's still not working very well.
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