100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
GTM Live
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I'm Not a Salesperson, but I Can't Let It Go.
The only type of m cl that converted better than a straight up cold lead was i c p qualified web andor attends, not registrants. The number one factor in whether or not you close a lead is how they got to and how much intent they had. And so those the indicators are very clear as to who's going to be a good buyer.
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