GTM Live 24 - Navigating the Current Sales Climate | Justin Welsh on State of Demand Gen
17 snips
Jun 12, 2020 AI Snips
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Episode notes
Inbound Gains Amid Outbound Drop
- Outbound sales connect rates have dropped up to 60-66%, but inbound engagement is increasing as audiences are more captive at home.
- Companies succeed by educating prospects on navigating challenges, using stories from past crises like the 2008 financial crash.
Hire Remote Sales Talent
- Smart companies expand hiring beyond local talent to build stronger, remote sales teams.
- Investing in exceptional salespeople regardless of location is critical during challenging times.
Customer-Driven Sales Messaging
- Call your best customers to learn which messaging resonates during the crisis and update your outreach.
- Use customer referrals to warm up prospects and avoid ineffective outbound messaging during COVID.