24 - Navigating the Current Sales Climate | Justin Welsh on State of Demand Gen
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Are You Trying to Hire a Quarterback to Play Quarterback?
Keen: I like to stay in companies that are non tran products, that are non transactional. Early stage founders sometimes do not have the amount of respect needed for how critical marketing is in the success of a sales team. Keen: It's kind o like trying to hire a tight end to play quarterback. And ha, axer, you're a good football player, so i want to play quarter back.
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