Are You a Proponent of Ungat Ing Content?

Andi: I don't believe in gating content for two reasons. One is that if you have a sail's cadence coming after them, i've found that the wind rates are so low that it's actually counterproductive. The other one is that when you gate the content, if you actually look at the conversion rates in the forms that you're you're deterring about 70%. And then if you look at the actual consumption of the content, people have started to consume content in different ways. He says most companies still gate this content because they need to get a certain amount of mcels to report that their marketing did somethingM and until you can separate from that metric being an