24 - Navigating the Current Sales Climate | Justin Welsh on State of Demand Gen
GTM Live
00:00
Do You Care About Net New Bookings?
Growth at all costs is less important for many companies. Instead, they're trying to book the right type of customers with a high lifetime value and low churn rates. "I just encourage companies to start slicing their revenue by my cohort," he says. 'Can we go all in on the stuff that doesn't churn'
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Transcript
