S2 E5 - The Top 5 Go-to-Market Mistakes and How to Fix Them

1

Introduction

00:00 • 2min

2

Vip Demand at Refined Labs

01:39 • 2min

3

Create Demand Versus Capture Demand

03:23 • 2min

4

Demand Creation

05:37 • 2min

5

What I've Learned as a Marketer, Is Capturing Demand?

07:30 • 2min

6

Is There a Line Between Incentives and Measurement?

09:22 • 2min

7

Is There a Demand to Capture?

10:57 • 2min

8

Do You Have a Mind Set Change?

12:39 • 2min

9

Is There a Fundamental Shift in Positioning and Message?

14:49 • 3min

10

Creating Demand and Capturing It

17:51 • 2min

11

What's Working Well in a Less Trackable Funnel?

20:04 • 3min

12

Capturing Demand Attribution From Vendors

23:06 • 3min

13

Is Self Reported Attribution More Important Than Name, Email, Title?

26:22 • 3min

14

What's the Chatter in the Sales Organization?

28:59 • 3min

15

Are We Going to Line Up With Sales?

32:09 • 4min

16

How to Build a Line With Between Sales Ond Marketing

36:22 • 4min

17

How to Get Insights From Salespeople

40:02 • 2min

18

Is There a Leading Indicator to Pipe Line?

42:26 • 2min

19

Is There a Key Indicator for High Intent Meetings?

44:20 • 2min

20

Are You Using Self Attribution in a Product Like Gross Motion?

46:06 • 2min

21

Sales and Marketing Oftan - Is That True?

48:11 • 2min

22

Sales and Marketing See Different Parts of the Customer Journey

50:40 • 4min